Showreel

About

I'm Siggi, an independent web designer and marketing consultant in Iceland. I work with hotels and small businesses on their brand, their website and the marketing around it.

Most projects start with the identity and end with a site that is simple to run, easy to find and works just as well in print as on a phone.

  • Branding & identity
  • Websites
  • Print & stationery
  • Marketing

Selected work

  1. Kreddi compares every Icelandic credit card that earns points: an impartial look at the perks, the guidance to use them, and what each card really costs.

  2. Refreshed branding
    Vibrant colours and smooth corners represent friendliness and simplicity. A simple logo inspired by the nearby Hraundrangi canyon.
    Website
    A brand new website from the ground up.

    The objectiveA friendly and simplistic look that projects an inviting feeling.

    Engimýri Lodge logo: a mountain inside a green circle

    Engimýri Lodge
    Wine & dine

    Epilogue Semibold

    • f5f5f5
    • 6ca635
    • ebebeb
    • cc7932
    • 086375
    • d15454
    • Phone showing the Engimýri Lodge booking calendar
  3. The idea behind WorkR was born in a group project at an entrepreneurship course at Reykjavík University in the spring of 2021.

    WorkR is an app that brings gig workers and potential customers together. It empowers customers by enabling them to create job tenders for a variety of tasks, ensuring they have access to a pool of gig workers and can secure the best price for the job.

    Interactive app prototype
    A minimalistic UI that is easy to navigate and shows the relevant information at the right time.
    Investor pitch
    Presentation slides that cut straight to the point, while captivating and pleasing the eye of potential investors.
    • Phone showing a WorkR job listing for cat sitting
    • A WorkR profile page on a phone, held in hand
    • WorkR on a phone, at the beach
  4. The family at Hótel Framtíð has offered a wide range of comfortable accommodation in Djúpivogur for more than 20 years, but the hotel itself traces its history back to 1905.

    Rebrand
    Brand redesigned without losing its ingrained character. Restrictive elements such as small details in the logo recreated to work well in all sizes.
    Web
    New and elegant website, built from scratch. The site runs on a powerful web-management system and is easy to navigate.
    Diverse selection, one site
    Hotel Framtíð consists of a variety of accommodation throughout Djúpivogur, so it was important to present the selection well and let every option shine on the web.
    Stationery
    Special attention paid to a theme that works both digitally and in print, inside the hotel walls or outside.

    The objectiveA minimalistic and stylish look that can be used on both digital and print materials, both inside and outside the hotel.

    Hotel Framtíð logomark

    Welcome to Framtíð

    Vidaloka

    • 363636
    • c2a878
    • ebebeb
    hotelframtid.com
    • Key cards: Your key to East Icelandic comfort
    • Hotel Framtíð website on an iPhone
    • Hotel Framtíð homepage on a monitor
    • The lodging barrels page on a phone
    • Map of Iceland pointing to Djúpivogur
  5. Hotel Hvolsvöllur is a family-run hotel founded in 1988. The hotel offers comfortable accommodation in a central area in the south, close to the main natural pearls of the country.

    Branding
    A refresh without losing the hotel's well-known image. The black and gold scheme replaced by a refined Prussian dark blue.
    Photography
    Looking at a website with bad pictures is like reading a boring book. Site visitors should not be bothered with that.
    Stationery
    Heaps of stationery, signage and branded goods refreshed and updated to match the new brand guidelines.
    Web
    The main goal for the new site was to increase the share of direct bookings, and to promote the hotel's location to people travelling around the south. Minimalistic yet easy to use, with careful attention to accessibility and varying devices, and a web-management system that keeps the site visible in search.

    The objectiveA sophisticated and stylish look that can be used on both digital and print materials, both inside and outside the hotel.

    Hotel Hvolsvöllur monogram

    Experience The South

    Philosopher

    • 103245
    • baaa70
    • ebebeb
    hotelhvolsvollur.is
    • Gift voucher
    • The rooms page on a laptop
    • Hotel Hvolsvöllur website on an iPhone
    • “In the area” page on a phone
    • Restaurant page on a phone
    • Map page on a phone
    • Local guide on a phone
    • The restaurant, under a glass roof
    • Hallway lined with framed pictures
    • Red leather couch
    • Hot tub
    • Hotel room
    • Hotel card held in hand
    • Business card held in hand
    • Brochure with a waterfall on the cover

Contact

Have a project in mind?

siggi@sigurduringi.is